THE BRAND
Iredale Mineral Cosmetics was inspired by founder Jane Iredale’s career in the film industry. Working with models and actresses, Jane saw first-hand the ill effects of conventional makeup and its ability to destroy self-confidence. In response, she introduced the first line of makeup with skin care benefits in 1994.
THE LINES
Mineral makeup pioneer Jane Iredale has been creating quality skincare makeup for face, eyes, lips, and cheeks for over 25 years. Her muti-tasking, versatile minerals are designed to finish and protect, with coverage and textures from sheer to full, luminescent to velvety.
THE BEAUTY
Jane’s success in reaching women of all ages and nationalities is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.
THE SCIENCE
Jane’s high-quality minerals interact with light, giving them their celebrated soft-focus effect. Non-comedogenic properties form a protective barrier on the skin that allows it to breathe and function normally, while providing broad-spectrum sun protection. Jane’s minerals bind together upon application so they resist running, creasing and smearing.
WHY CLIENTS LOVE IT
“I started using Jane Iredale 15 years ago and I would never go back to conventional makeup. I have suffered from acne well into my adult life, but thanks to jane, my skin has been transformed and my self confidence restored.” ~ Barbara B., BC
